It is always tempting to opt for the cheaper option, but sometimes spending a little more creates far greater returns. At Fast Pens, we know that it is the difference between a pen that is used once, and one that travels from desk to meeting room, becoming a daily reminder of your brand.
The FPP100 Ballpen for example, is budget-friendly (from £0.27 each), printed in full colour on a plastic body, and our bestseller. It is ideal for large-volume giveaways where cost per unit matters most. However, its material quality and appearance visibly mark it down compared to some of our higher-end models.
The FPM500 Metal Pen, on the other hand, is an anodised aluminium premium pen that features a chrome trim and precision laser engraving. Its minimum price point is higher than the cheapest printed plastic pens at £0.79 each, but it sends a message of durability and long-term value. Engraved metal pens are more likely to be displayed, kept, and used in executive settings; and not thrown away!
There is also a variety of mid-range pens such as the FPM200 with soft-touch metal finishes and full-colour printing that sit between the two styles. These pens deliver a better finish and feel than plastic pens, without reaching premium prices.
When it makes sense to upgrade finishes and materials:
- When the pen is meant as a long-lasting gift rather than a quick giveaway.
- When your brand values include sustainability and quality.
- When your target audience includes executives, clients, or high-end partners.
Spending more in such contexts pays off. Not only in your brand image but in how often your pen is used and how positively people remember your business.
Author: Lily Devaney-Fisher
