When to give customers and employees branded promotional products as gifts

Branded promotional gifts are a popular tool in business, both for customer acquisition and employee engagement. However, giving these gifts requires thoughtful timing and strategy. Here’s when it makes the most sense to offer branded gifts to maximise their impact.

Using promotional merchandise products during staff induction and new customer acquisition

When a new customer signs up or a new employee joins the team, branded gifts can help create a memorable first impression. For customers, a welcome package with items like branded notebooks, or branded pens, can set a friendly tone and foster a sense of connection to the business or company. For employees, receiving branded merchandise as part of their induction can instil a sense of belonging and pride in the company. These gifts serve as subtle reminders of the brand, and they’re also practical items that people are likely to use daily.

Celebrating milestones and achievements with branded gifts

Milestones are key moments to recognise customers and employees alike. For customers, consider sending branded gifts when they hit certain purchasing milestones or anniversaries with your company. For instance, a customer who has been with your business for a year could receive a thoughtful branded notebook and pen as a “thank you” for their loyalty. For employees, branded gifts are especially meaningful during annual milestones, such as work anniversaries, or after achieving key performance metrics. Customised executive pens like the Parker Jotter ballpoint pen can show appreciation and encourage continued loyalty.

Using branded promotional products at industry events and trade shows

Events like trade shows, conferences, and seminars are prime opportunities for distributing branded promotional gifts to customers and potential clients. Attendees often expect to receive promotional items, and handing out useful, gifts like branded ballpoint pens and branded notebooks can leave a lasting impression. These gifts extend your brand’s visibility as attendees take them back to their workplaces or homes, potentially exposing your brand to a wider audience. For employees who participate in such events, being seen using these items can add to their professionalism and create a cohesive team appearance. Read our guide to buying trade show promotional giveaways for more information.

To mark company achievements and special occasions

If your company has achieved a major milestone, such as a significant anniversary or reaching a revenue target, it’s a great opportunity to share the celebration with both customers and employees. Limited-edition branded gifts, with a custom-designed product that reflects the milestone, can commemorate the event. This fosters a shared sense of pride and reinforces loyalty among employees, while customers feel valued for being part of your journey.

Timing is key when giving branded promotional gifts to customers and employees. Strategically chosen moments—such as inductions, milestones, and events, and - enhance the impact of these gifts and create lasting connections. By aligning gift-giving with these key moments, companies can foster goodwill, boost brand recognition, and strengthen loyalty. Branded promotional gifts, when given thoughtfully, can make recipients feel valued and more connected to the brand, ultimately supporting long-term relationships and a positive workplace culture.

Branded promotional products from Fast Pens

As part of The J&A Group, Fast Pens can offer our customers over 40 years’ experience in the printing industry. Our unique and innovative design engine is available online to allow customers to design and print their products and online quotes are available. To find out more about us, read Why come to Fast Pens for promotional products?

New enquiries are welcome on 01790 729833, while the team will take calls from existing customers on 01790 755833. Alternatively, contact us here.