There is a wide assortment of businesses and organisations that use branded merchandise for promotional purposes. Here, we look at a cross section of our customers and examine why promotional products are important to them.
Why branded promotional products are important to businesses
Items such as customised pens and personalised notebooks can play a big part in helping a business’s brand identity and visibility, and in encouraging customer loyalty.
Customer loyalty – when a customer or potential customer has something tangible that can be physically held in their hands, it will create a long lasting impression. If that item has a practical application, even better! The majority of customers will remember a business name long after receiving the promotional item; they are more likely to interact on a regular basis with the business, increasing customer loyalty and encouraging repeat business.
Branded merchandise is an effective marketing tool – as a promotional giveaway, branded merchandise is one of the most effective ways to introduce your brand to a new audience and has been proven to be a great conversation starter with potential clients (see A guide to buying trade show promotional giveaways).
Brand recognition – by definition, branded merchandise increases brand recognition by putting your brand, or logo, in front of your customers. When a brand is seen by people it is reinforced in their minds – particularly important for start-ups and smaller companies.
What type of company chooses branded merchandise?
Universities – given out during freshers’ week, branded notebooks and pens are a great way to involve new students in university life and in the many clubs and societies the university has to offer.
Banks and insurance companies – promotional products incentivise customers and ensure continued loyalty.
Estate agents – in any competitive field, products which help promote relationships are always successful and can give a business the edge over rivals, with customers remembering them more easily.
Charitable organisations – branded products help to attract the attention of prospective donors and benefactors and small items such as branded pens are the perfect item to include in postal campaigns.
Hospitality sector – for hotels offering guests a choice of branded goods for sale, executive pens such as the Parker Jotter ballpoint pen, that have been customised with the venue’s name and logo, will reflect the calibre and quality of the establishment.
Branded promotional products from Fast Pens
At Fast Pens, we specialise in the supply of branded pens, branded pencils, personalised notebooks and much more (click here for a comprehensive list of merchandise). Using the latest printing technology and with an innovative online design engine, we can offer customers the highest calibre of printing on quality merchandise.
We understand that for many businesses, the minimum order quantities imposed by other print companies can be prohibitive, particularly for start-ups, so at Fast Pens, there is no minimum order quantity. Our pricing is competitive and transparent – see our full price list – and we charge no set up or design fees.
If you are looking for branded promotional products, our sales team can be contacted by email. Alternatively, new customers can call 01790 729833 while existing customers can reach us on 01790 755833.