In our latest guide, we examine why personalised pens make effective promotional merchandise.
While there’s a lot to be said for the importance of digital connections in today’s world, nothing compares to physical face-to-face engagement, particularly for start-up and small businesses. Using promotional merchandise is a great way to engage with existing customers and to break into new markets.
What are promotional merchandise products?
Promotional merchandise takes many forms, as discussed in What are branded promotional products? At Fast Pens, we specialise in the supply of customised stationery, including personalised pens for business, that can be used to raise the profile and visibility of your business.
Why personalised pens make great promotional products
A branded pen is the best vehicle for delivering your brand directly into the hands of your customers, literally! As part of everyday life, pens are functional and useful, and will act as an advertisement wherever they are used. For the small business or charitable organisation working within financial constraints, pens are a cost effective and affordable means of advertising. With universal appeal, personalised pens are the perfect giveaway in the office, or at exhibitions and trade shows, and the wide choice of styles, colours and designs available means there is the perfect pen for every occasion.
Types of personalised pen
At Fast Pens, you can shop by material, from our choice of plastic pens and metal pens, as well as by type with a choice of eco friendly pens and executive pens. Of course, your choice will largely depend on your intended purpose for the pen but here are some suggestions:
• The best personalised pen for a direct mail marketing campaign is one that is lightweight and cost effective when bought in large numbers. Our printed soft-touch plastic pens represent great value for money and have a stylish rubberised soft-touch barrel offered in a choice of 10 colours. This slimline pen can be digitally printed in full colour, with double sided printing available on request.
• For some marketing campaigns, only an executive pen will do. When promoting your brand at, for example, a wedding fair, branded executive pens will reflect the reputation, calibre and integrity of your brand. The Parker Jotter ballpoint pen is a timeless classic offered in a choice of stylish and traditional barrel colours. Featuring the iconic arrow clip, the Parker Jotter has a generous print area and can be printed on one or both sides (on request) in full colour.
• For start-ups and small businesses with limited marketing budgets, it is vital to promote your business name as cost effectively as possible. The printed plastic curvy pen is our best seller, representing fantastic value for money. A classic click pen, it has a large, full colour digital print area, a white barrel with stylish chrome trim, plus a choice of 10 rubberised grip colours. To hold its own in our modern world, this can also be ordered with a touchscreen stylus.
• The shift towards a greater awareness of sustainability and environmental issues, has led to more companies exploring responsibly sourced, recyclable merchandise. Learn what eco-friendly stationery really means before choosing between our sustainable bamboo pens, our recycled paper pens, or our recycled aluminium pens. The full range of branded, eco-friendly stationery can be seen here.
Personalised pens from Fast Pens
If you would like to find out more about how we can help you to advertise your business using personalised pens, our friendly team is available to help. New enquiries can be made on 01790 729833 or existing customers can reach us on 01790 755833. Online quotes are also available and we can always be contacted by email.
