Here are our top tips for using personalised pens to promote your business effectively.
In the world of marketing, businesses are constantly searching for creative and cost-effective ways to promote their brand and leave a lasting impression on customers. Personalised pens have emerged as one of the most effective promotional tools for businesses of all sizes. Not only are they practical and affordable, but they also offer a unique opportunity to market your business every time they are used.
Choosing the design for a customised pen
The design of your personalised pen is crucial. It should reflect your business’s personality and values. If you’re a corporate business, a sleek and professional pen design with minimal branding might be best. For a fun and quirky brand, consider using bright colours, unusual shapes, or playful designs. At Fast Pens, we offer a wide variety of styles, including metal pens, plastic pens, executive pens and eco-friendly pens, each offering a different writing experience. Consider your target audience and the type of business you have when selecting the style and design of the pen.
Why your branding matters
When it comes to personalised pens for business, the key is to make your branding visible without overwhelming the design. Your logo should be prominent but not overpowering. Keep your branding simple and clean. A well-placed logo, business name, and website URL are usually enough to ensure that your pen is a useful marketing tool. Avoid cluttering the pen with too much text or imagery, as this can make the design look unprofessional or difficult to read. Consistency in branding is essential, so ensure that the colours, fonts, and messaging match the rest of your marketing materials. The Fast Pens’ online digital design engine allows customers to upload existing branding or to create new artwork.
Choose quality products for promotional merchandise
The quality of your promotional pens speaks volumes about your business. Low-quality pens may end up in the bin, which is not the outcome you want. Choose high-quality pens that write smoothly and feel comfortable in the hand. People will remember the experience of using your pen, and if it’s a good one, they are more likely to associate positive feelings with your brand. It’s worth investing in pens that are reliable and durable, as they will continue to promote your business for months or even years to come.
How to distribute personalised business pens
Once your pens are ready, the next step is distribution. You want to ensure that your pens reach the right people i.e. those who are most likely to benefit from your products or services, so distribute the pens strategically. Consider giving them out at trade shows, business events, or conferences where potential clients and partners are present. You can also hand them out at local businesses or sponsor community events. Additionally, offering personalised pens as part of a gift package or loyalty programme can encourage repeat business and increase brand loyalty. Make sure the pens are accessible to people who will appreciate them and use them often. Find out more about Boosting brand visibility with personalised office supplies.
Track the effectiveness of your personalised pens
To measure the success of your personalised pens as a marketing tool, keep track of how often they’re being used and how they are impacting customer behaviour. If you’re distributing them at trade shows or conferences, ask attendees how they heard about your business or if they’re using your pens. This can help you gauge how effective your promotional strategy is. You can also include a call-to-action on your pen, such as a discount code or QR code that leads customers to your website, making it easier to track how many conversions come from your pens.
Branded promotional pens from Fast Pens
A personalised pen is a versatile and effective promotional tool that can help your business gain visibility. By focusing on quality, thoughtful design, and strategic distribution, you can ensure that your pens serve as a valuable marketing tool. Whether at events, in the office, or in the hands of loyal customers, personalised pens will continue to work hard for your business, building brand awareness and fostering customer loyalty for years to come.
New customers can find out more on 01790 729833 while existing clients should dial 01790 755833. Our sales team is also available via email.
