In our latest guide, we explain how you can maximise your marketing with personalised pens for business.
In a world dominated by digital advertising and online outreach, the humble pen might seem like an unlikely hero in your marketing toolkit. But for businesses looking to make a lasting impression, personalised pens remain a surprisingly powerful — and cost-effective — way to boost brand visibility.
A promotional classic that still works
It’s no secret that promotional products are effective. According to research by the British Promotional Merchandise Association (BPMA), 79% of people feel valued when receiving a promotional item, with over 60% saying they keep them for up to two years. Pens are especially popular — useful, portable, and universally appreciated. Whether handed out at trade shows, included in a welcome pack, or offered over the counter, a branded pen can stay in circulation for months, if not years.
Branding that travels
One of the greatest advantages of personalised pens is their mobility. Unlike a billboard or social media ad that reaches a specific audience once, a pen travels — to work, home, schools, and even other businesses. Every time someone writes with your pen, they’re reminded of your brand. And if they lend it to a colleague or friend? That’s even more eyes on your message. It’s marketing that keeps on giving.
Personalised pens are affordable and scalable
For small businesses and start-ups, budget is often a limiting factor when it comes to marketing. Personalised pens offer a low-cost solution with high impact. You can order in bulk, which reduces the price per item significantly, making them perfect for large-scale events or daily customer giveaways. Whether you’re ordering 100 or 10,000, the cost per impression is incredibly low.
Flexible customisation
Modern printing techniques offer businesses plenty of ways to personalise pens to suit their brand identity. At Fast Pens, you can choose from a wide range of colours, materials (plastic pens, metal pens, eco-friendly bamboo pens), and types of personalisation (laser printed or engraved). Add your logo, website, slogan, or even create your design from scratch. We also offer personalised stylus pens — perfect for tech-savvy audiences.
And let’s not forget packaging. Pairing a personalised executive pen with a branded notebook or a sleek presentation box can elevate it from a giveaway item to a professional gift — ideal for client meetings or corporate events.
Eco-friendly pens
With sustainability becoming an increasing priority for consumers, opting for eco-friendly products can also boost your brand’s reputation. At Fast Pens, we offer recyclable or biodegradable pens made from cardboard, bamboo, and recycled aluminium and plastic. By aligning your promotional efforts with eco values, you show customers you care — and that can go a long way in today’s socially-conscious market. Our range of eco-friendly stationery includes not just eco-friendly branded pens but also custom printed notebooks.
Distributing personalised business pens for maximum impact
Strategic distribution is key. Here are our tips for where to distribute your personalised business pens:
• Events and exhibitions - ideal for networking and brand exposure.
• Customer thank-you gifts - add a personalised pen to online orders.
• Local partnerships - drop a box at your local library, school, or café.
• Office branding - equip your staff and visitors with branded pens for a professional touch.
Personalised pens may not be trendy or new, but they’re tried, tested, and trusted. For businesses looking to boost brand recognition without breaking the bank, they offer an excellent return on investment. In a competitive market, sometimes it’s the simplest tools that make the biggest impact.
Personalised pens from Fast Pens
Using our innovative design engine, our customers can print their own designs or upload existing logos. There are no minimum order quantities imposed, useful for smaller businesses or start-ups, and there are no design or artwork fees involved. With over 40 years’ experience in the printing industry, Fast Pens – part of The J&A Group – is here to help your business. Check out our prices or get an instant online quote. Alternatively, the team is available via email or telephone on 01790 729833 (new customers) or 01790 755833 (existing customers).
