Our latest guide discusses the need for cost effective promotional merchandise products for the small business owner, with an emphasis on customised stationery. We’ll look at the types of products available and occasions when they can be used.
In today’s competitive business landscape, the value of branding cannot be overstated. Companies are constantly on the lookout for ways to make a lasting impression on clients and prospects. One highly effective, yet often underutilised, tool is personalised promotional stationery. Far from being just an office necessity, customised stationery offers a cost-effective way to increase brand visibility, foster loyalty, and make your brand memorable—all without stretching your marketing budget.
Why choose promotional stationery?
Promotional stationery serves a dual purpose - function and marketing/advertising. Unlike traditional advertisements that fade away after a glance, stationery is often used daily, keeping your brand in constant sight. A personalised notebook, pen, or personalised ruler sits on your customer’s desk, reinforcing your presence with every use. The best part? You don’t need a hefty marketing budget to make a big impact.
Tips for budget-friendly personalised stationery
Here are some strategies to create cost-effective yet high-impact personalised stationery products for your promotional campaigns:
• Choose practical items – items that your customers will find useful and that they can utilise regularly could include custom notebooks that are perfect for meetings and jotting down ideas. Promotional metal pens, personalised plastic pens, and branded pencils too are timeless and universally appreciated, and represent an affordable way to spread your message. By choosing practical and useful items like these, you ensure that your investment goes further.
• Simplify designs without compromising branding - simple designs incorporating your logo, brand colours, and perhaps a tagline are effective. A clean, professional look can make even a cost-effective product appear premium. Overloading the design with excessive text or graphics can reduce visual appeal. At Fast Pens, our unique online design engine allows you to create your own designs or to upload your existing branding, at no extra cost.
• Order quantities – our unit costs come down with larger orders which allows our customers to order in bulk, reducing their costs while ensuring they have enough stock for future needs. We also realise, however, that smaller businesses and those in start-up positions, may not have the budget to do this. To facilitate these customers, we impose no minimum order quantity and customers are free to order single items.
• Eco-friendly stationery - environmentally-conscious choices are increasingly popular and can boost brand reputation. Cork notepads, bamboo pens, and recycled aluminium pens can set your brand apart. Read our blog to find out what eco-friendly stationery really means.
• Work with reputable suppliers - shipping and handling costs can quickly eat into your budget, so always work with suppliers who are transparent in their pricing and delivery charges. At Fast Pens, all UK orders are sent with free courier delivery but customers have delivery upgrade option. A full list of our delivery options can be seen on our Service and Delivery Options.
Occasions for personalised promotional products
Promotional products are ideal to be handed out at trade shows, conferences or community events as giveaways, and can be included in new employee starter pack too. In direct mail campaigns, a personalised pen included in the envelope is an unexpected touch.
Budget conscious personalised promotional products from Fast Pens
Budget conscious does not mean ineffective! The key to effective promotional marketing lies in creating products that are both functional and appealing and at Fast Pens, our personalised stationery achieves this balance effortlessly. To find out how we can help your business, new customers should call 01790 729833. Existing customers can reach us on 01790 755833, and of course we are available via email.
