For small business owners, trade show giveaways are a must. Our guide will help you choose the perfect promotional products.
Are trade show promotional giveaways effective?
Before we look at the dos and don’ts of buying promotional products let’s examine the results of a 2018 survey by Socialpoint*, an audience engagement platform. A huge 83% of exhibitors who took part in the survey believed that promotional products helped visitors to their stand to remember them, 75% saw giveaways as great conversation starters, and 72% believed they were worth having. When asked what features they looked for when choosing promotional products, 92% wanted products that “can be imprinted with our logo”, while 61% expressed the need for the items to be useful.
Characteristics of promotional giveaways
With the vast array of merchandise available, the best giveaways should be:
Customisable – products that allow you to print your logo and brand name will help your customers remember you.
Low-cost – when attending a high footfall event, a low-cost option will help you to remain within budget.
Small – when attendees are visiting multiple stands at a show, they will appreciate gifts that are easy to carry away.
Useful – items such as promotional pens and personalised stationery that have a practical use are more likely to be used after the show, keeping your brand visible for longer.
Personalised stationery as giveaways
Personalised pens are easy to transport and are a practical gift. Your branding can be applied to a variety of pens including metal pens offered in a choice of vibrantly coloured barrels that can be printed or engraved. Plastic pens offer a cost-effective solution that is practical and visually appealing, while for show attendees who ‘swipe’ as well as write, personalised stylus pens are perfect.
From an exhibitor’s point of view, personalised notebooks offer a large printable area with plenty of room for a company logo or branding, contact details and even a call to action. Practical and good looking, our personalised notebooks are available in a luxury option and as part of our eco-friendly stationery range.
Things to remember when ordering promotional giveaways
Always order enough! It can be difficult to get your order quantity correct, especially if you are a new business, but better to have too many than not enough, and you find out when your items have run out halfway through the exhibition. However, where you know the quantity you need, it can be reassuring that at Fast Pens, there is no minimum order quantity.
Order in plenty of time. At Fast Pens, we dispatch all orders within 1-3 working days but allow for weekends and public holidays when placing your order.
Choose a reputable supplier that uses genuine branded goods. The proliferation of online custom product sites means customers should exercise due diligence when choosing a print company, and always carry out research and read reviews and testimonials from previous customers.
Promotional products from Fast Pens
When it comes to promotional giveaways, we have over 40 years’ experience in the print industry and offer a wide range of products to help you promote your business. As a customer-oriented company, and part of the multinational J&A (International) Ltd, we pride ourselves on our customer service. To find out more about what we can offer you, read Why come to Fast Pens for promotional products? For all other enquiries, new customers can call us on 01790 729833 or 01790 755833 for existing customers.
