As we head toward the end of the year, let’s look at what pens have been trending throughout 2025. Promotional pens are getting sleeker, smarter, and more sustainably stylish. We have seen clear shifts in the consumer demand at Fast Pens and letting you in on these trends will help you to choose a pen that is relevant and on brand.
What’s In?
- Matte and Soft-Touch Finishes: Pens like our metal FPM200, FPM400, and the rubberised version of the FPP310 are rising in popularity thanks to their velvety surface and polished appeal. A soft matte coating feels premium in hand and avoids the distraction of gloss.
- Stylus Features and Hybrid Functionality: Pens with added functionality are trending. Our FPS100 Stylus Pen gives writing additional touchscreen control, making it ideal for events and tech-savvy users.
- Translucent and Frosted Barrels: These pens let colour shine through while maintaining a refined look. Our FPP400 takes this up a notch by offering 7 different colour variations!
- Eco-Friendly Materials and Finishes: The pens that have been trending most throughout this year are sleek and sustainable. Products like the FPE100 Bamboo Pen, FPE200 Recycled Paper, and the FPE300 Recycled Aluminium Ballpen show the surge toward sustainable choices. Customers are seeking pens that demonstrate environmental responsibility as well as visual appeal.
What’s Out?
- Extreme gloss without texture, pens that have very shiny barrels with little grip are becoming less desirable.
- Very busy artwork or too much colour clutter, especially when the print area is small, are decreasing in popularity.
- Pens that do not offer eco-friendly options or that feel overly plastic are being skipped by consumers that are conscious of sustainable products and supporting an eco-friendly environment.
Tailoring Your Pen Choice
If you’re sending corporate gifts, go for matte/soft-touch metal pens or eco materials that feel sustainable. If you’re giving away pens at a trade show, opt for visibility and colour with either, stylus, translucent, or bold grip pens.
By aligning with what’s in, your pens won’t just get used, they’ll get noticed and appreciated!
Author: Lily Devaney-Fisher
