Promotional pens are a classic event giveaway, but simply placing a bowl of them on your exhibition stand isn’t the only way to use them. With a little creativity, branded pens can become part of your event experience, helping attract visitors, encourage interaction and keep your business memorable after the event has finished.
- Create a Giveaway Station
Make your promotional pens easy to spot by creating an attractive, dedicated giveaway area. A well-presented display can encourage passers-by to stop and discover your brand.
- Include Them in Welcome Packs
Attending a conference or holding an event? Add a branded pen to welcome packs alongside other useful stationery. It is a simple way to introduce your brand from the beginning.
- Pair Pens with Notebooks
Turn a promotional pen into a more valuable giveaway by pairing it with a branded notebook. This creates a practical stationery set that visitors can use during the event and take back to the office.
- Use Them as Competition Prizes
Hosting a quiz, spin-the-wheel game or social media competition? Promotional pens make inexpensive prizes that can encourage visitors to get involved.
- Encourage Social Sharing
Ask visitors to take a photograph with your branded pen or use it as part of an event-themed display before sharing it on social media. This can extend your event presence beyond the exhibition floor.
- Add Them to Customer Orders
If your event involves selling products, include a branded pen with purchases as a small thank-you gift. It adds an unexpected touch without significantly increasing costs.
- Create a Desk Drop
For corporate events, leave branded pens in meeting rooms or on desks for attendees to discover. The pen then becomes part of their working environment rather than another item they simply collect.
- Match Pens to Your Brand
Use pen colours and styles that complement your existing branding. The FPP100 Curvy Ballpen, for example, can add a vibrant touch to an eye-catching event campaign.
- Offer a Premium Option to Key Contacts
Not every visitor needs to receive the same giveaway. Reserve premium options such as the FPM500 Anodised Aluminium Ballpen for important prospects, clients or business partners.
- Put Them Somewhere Unexpected
Think beyond the exhibition stand. Promotional pens can be placed in conference packs, meeting rooms, registration areas or networking spaces, creating additional opportunities for your brand to be noticed.
The most effective event giveaways are the ones people genuinely use. By thinking beyond simply handing out pens, businesses can turn a small piece of promotional stationery into a useful part of the wider event marketing strategy.
Author: Lily Devaney-Fisher
